See the number of visitors across your business' social media platforms.
The Source of visitors tile shows the number of visitors across a business' social media platforms during a selected period — daily, monthly, or yearly. This information helps you track a customer’s journey to your website and identify successful strategies, such as a Google Ads campaign.
You can also better understand which channels need attention. For example, if traffic from social media is very low it may be an indication that content needs to be updated or that the strategy in place is not effective.