View the number of followers and the overall impressions on your posts.
The Overall impressions tile displays the total number of followers and the overall impressions generated by posts — per month — on a business' connected social media account. This data indicates a business’ overall popularity on a platform. Presented as a graph, you can monitor fluctuations over time.
Impressions and followers are crucial metrics when evaluating marketing performance. Understanding them, their rises, and falls, is important for SMBs who want to evolve a stronger social media strategy.