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Overall impressions

View the number of followers and the overall impressions on your posts.

Overall impressions


The Overall impressions tile displays the total number of followers and the overall impressions generated by posts — per month — on a business' connected social media account. This data indicates a business’ overall popularity on a platform.  Presented as a graph, you can monitor fluctuations over time.


Impressions and followers are crucial metrics when evaluating marketing performance. Understanding them, their rises, and falls, is important for SMBs who want to evolve a stronger social media strategy.

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