What is Unsubscribed Rate?

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Your unsubscribed rate on your tile is a percentage based on how many audiences have unsubscribed from your emails, campaigns or newsletters and do not want to be sent any further mail. 

It is normal for people to unsubscribe from email marketing from time to time but if you notice a large spike, then consider was it due to a campaign that you sent recently?

Check that your campaigns are relevant to your target audience and the send frequency is not on the verge of spam.  Finally, revisit the content of your mail to see if there is anything wrong with it

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