What is bounce rate?



The bounce rate on your tile indicates that a campaign email was blocked or can't be delivered.  When an email bounces, Mailchimp classifies it as either a soft or a hard bounce.

Mailchimp recognizes two types of bounces, and they are handled differently.

  • Hard bounces
    Hard bounces happen when an email can't be delivered. This can be caused by an invalid email address or an unexpected error during sending.


  • Soft bounces
    Soft bounces are recognized by the email server but are returned to the sender for a variety of reasons. This can include issues like the mailbox being full or temporarily unavailable.

To avoid bounces, reconfirm your audience and check that your contact information is up-to-date.


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