What is Facebook Impressions?

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Impressions are the total number of times activity related to your Page is seen by people on Facebook, whether they see it organically, virally or via paid advertisement.

These are the three definitions of Impressions

  • Organic Impressions:  The number of times people saw activity related to your Page directly from your Page
  • Paid Impressions:  The number of times people saw activity related to your Page via a paid Facebook ad
  • Paid Impressions:  The number of times people saw activity related to your Page via a story published by a friend.  For example, if someone likes, comments or shares something on your page, their friends might see a story about your page virally

Let's say for example that the same person sees your post 5 times in their news feed during the whole day.  You have basically received 5 impressions on your post, but the Reach is just 1 person 

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