What is Views to Actions

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Views to Action consists of two components which make up the total found on your Tile

Views are the number of views content actions attributed to your ads generate, based on information received from one or more of your connected Facebook Business Tools.

Actions are activities/ interactions with your ad — for example, someone watches your video ad —  and as a result, they download an app.  Actions that occur on your ad may include link clicks, outbound clicks, post engagement, video views and more.

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