What does it mean by Average Items Per Sale?

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Average Items Per Sale is a calculation based on the number of units sold divided by the number of sales made for a given period

If Mr. Smith bought 3 items in a single purchase, it would count as 1 sale.  Let's assume then that this was the only sale made for today, the average items per sale would then be 3.  No matter how items were purchased, be it 9 or 12 items, it would still be an average of 9 or 12 items sold per sale.

Now assuming that 2 customers made purchases today, which translate to 2 sales

  • Customer A purchased 5 items
  • Customer B purchased 1 item

Making a total of 6 items / by 2 sales (2 customers) = 3 Avg. Items Per Sale

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