Average Spend Per Sale and is calculated by the Gross Sales divided by the number of transaction (sales)
What this means: If for example, we had 2 customers made purchases today
Customer A spent £25
Customer B spent £18
Making a total Gross Sale of £43 from 2 customers
We divide the Gross Sale figure by the number of sales made.
£43 ÷ 2 = £21.5 Avg. Spend Per Sale for a given period