What does it mean by Average Spend Per Sale?

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Average Spend Per Sale and is calculated by the Gross Sales divided by the number of transaction (sales)

What this means:  If for example, we had 2 customers made purchases today 

 

Customer A spent £25 

Customer B spent £18

Making a total Gross Sale of £43 from 2 customers

 

We divide the Gross Sale figure by the number of sales made. 

£43 ÷ 2 = £21.5 Avg. Spend Per Sale for a given period

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