The Campaign Performance widget displays your recent email direct marketing (EDM) campaigns, listing the campaign name, open rate and click-through rate. It also provides an average open and click-through rate across your EDM campaigns in the last 12 months.
Why do I need it?
The Campaign Performance widget provides information about customer engagement as a result of your EDM activity. The open rate and click-through rate measures what percentage of your distribution list read or responded to your call to action.
How do I get the right information?
The Campaign Performance widget is dependent on correct setup of your email marketing apps.
Including a broken link as your call-to-action (CTA) in your email campaigns.
How to make the most out of your widget?
By segmenting your customer base to those with similar attributes, you can better tailor content, making it highly relevant and highly focused. This would ultimately increase open rates and click-through rates.