Track the average customer spend per sale.
The Avg. spend per sale tile connects to POS software. Tracking the average spend per sale gives business’ a general idea of how much customers are spending per sale/ transaction and provides actionable insights around customers’ buying behavior.
A lower ‘average spend per sale’ could indicate that users are only buying single items and that up-sell or cross-sell strategies need to be improved. A higher value could indicate that customers are purchasing higher value items or purchasing items in larger quantities.
The tile is best used in conjunction with the Revenue and Product performance tiles to develop a more comprehensive view of user behavior.